Analyzing the Competitive Advantages and Disadvantages of Germany with the Tows Matrix—an Alternative to Porter's Model
نویسندگان
چکیده
Every nation is concerned with competing effectively in the global market. Competitiveness does not depend only on the effectiveness of individual companies, but also on the industries and the socioeconomic system of a nation. The rapidly changing environments of the free world markets dictate that nations fully utilize their comparative advantages to remain or become prosperous in the future. Political and economic leaders must evaluate the opportunities in and threats from the external environment in order to build appropriate national strategies that take advantage of their nation?s strengths and to shore up its weaknesses.
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